Muhammad Asim Khaskheli

An Avid Learner who loves building and growing products

A little about me,

About

Hello!

My name is Asim. I am a Product Manager 🚀, a learner 🎓 & an educator 📕 I'm deeply passionate about innovations & solving real life problems through tech

My Skills

Product Management

Data Analytics

Growth & Strategy

Tools I'm familiar with

Stack

Metabase

SQL

Miro

Figma

Python

MS Excel

Google Analytics

Jira

Google AppScript

JavaScript

Linux

Firebase

Databases

Amplitude

MixPanel

Asana

Education

Academics

Bachelor of Software Engineering

National University of Sciences and Technology

2018 - 2022

Experience

Profile

Product Manager

Allia

April 2024 - Present

  • Stay Tuned ...

    • Product Manager

    DealCart

    July 2022 - May 2024

  • Served as the pioneering growth & strategy hire on the team working directly with the co-founder, initiating and steering expansion strategies and initiatives
  • Analyzed cohort performance based on their origin date to provide visualizations for business teams, helping them understand customer retention, GMV retention, and payback periods. This analysis enhanced the focus on optimizing profitability per customer segment
  • Crafted a scalable organizational structure for new revenue streams, driving the development of cross-functional capabilities in terms of tech, infrastructure, KPIs and performance-tracking mechanism
  • Developed the company’s first-ever Growth Model based on the Viral Coefficient optimization, pioneering a strategic framework for scalable expansion
  • Led the discovery to revamp the rewards module with an experimental approach, leading to a 6% increase in retention and enhanced customer loyalty for the treatment sample
  • Co-led the discovery for the user journey revamp, leading to the launch of new app flows and a significant boost in performance metrics: a 5% increase in conversion rates and a 30% rise in Net-GMV
  • Segmented customers according to a unique RFMS model and devised a communication strategy tailored to their buying cycles, which helped increase conversion rates by 6% and LTV by 20%
  • Automated hourly reporting of business metrics and Play Store reviews via a Slack bot, enabling stakeholders to take quick, informed actions on strategies and performance
  • Managed the creation of the company’s first investor data room used as a source of truth for investors in raising DealCart’s Pre-Seed & Seed Rounds
  • Identified Core Product & Growth Metrics and created Dashboards to track Daily, Weekly, and Monthly KPIs including Traffic, Funnels, User Behavior, etc
  • Led the development and automation of a fraud detection and prevention mechanism, safeguarding approximately $25,000 in promotional discounts
  • Designed and implemented 40+ A/B tests, resulting in a 8% improvement in conversion rates and a 20% increase in customer engagement metrics

    • Founder

    Product Centric

    June 2022 - Present

    With Product Industry Booming and many startups coming into the bigger picture, it's necessary for us to understand the science behind those products, how they work, what goes behind the operations, and demystify their business and operational model. Product Centric aims to demystify the products and decode the science behind those products. 🧑🏻‍💻

    Associate Product Manager

    OneScreen

    February 2022 - June 2022

  • Thoroughly researched the security camera market in the USA and drafted a detailed comparison, resulting in gaining a competitive edge
  • Successfully crafted the product strategy, messaging, and cut sheets for OneScreen Cloud Studio, leading to the company's first-ever recurring revenue stream
  • Leveraged data analysis and market assessment to identify opportunities to optimize pricing, boosting revenue and profitability for for OneScreen T6 & T7 across USA Market
  • Designed experiments for A/B testing, determined appropriate metrics and KPIs & performed statistical analysis to validate complex hypotheses & communicated results with key stakeholders

    • Junior Software Developer

    Alfabolt

    September 2021 - January 2022

  • Worked with Backend Technologies including Django, PostgreSQL, Elastic Search, etc

    • Software Engineer & Product Intern

    Brandverse

    June 2021 - August 2021

  • Worked on Chikoo App that is a quick E-Commerce solution for local store owners.
  • Used Amplitude to do Funnel Analysis, Event Segmentation, and Retention Analysis and identified the events that led to higher retention rates.
  • Mapped out user journeys keeping in view different available parameters in the user journey.
  • Implemented Referral System using Flutter and Firebase Dynamic Links.
  • Tools and Technologies I worked with:
    1. Amplitude Analytics
    2. Flutter
    3. Firebase Dynamic Links
    4. ReactJS

    • Web Development Intern

    Betahouse

    February 2021 - March 2021

  • Worked on different projects that included working with HTML, CSS, Javascript, and Django.
  • Co-ordinated with different clients to gather requirements and decide the scope of the project.
  • Implemented an E-Commerce Website for a client using Django Framework.

    • Research Intern

    TUKL NUST R & D Center

    July 2020 - December 2020

  • Selected as 1 of 30 interns out of a pool of 500+ Applicants.
  • Learned different Machine Learning Algorithms by Practical Implementation
  • Worked on the implementation of Single Frame Image Super Resolution.
  • Studied different approaches to Single Frame Super Image Resolution and implemented ESRGAN and SRCNN papers.

    • Volunteering

    Community

    Core Team Member

    Product Soch

    September 2023 - Present

    We are a dedicated team of seasoned Product Leaders serving to foster a close-knit PM community with the vision to make Pakistan into one of the world's leading talent hubs for building & running globally admired products!

    Founder and President

    Hack Club NUST

    March 2021 - May 2022

  • Established a local chapter of Hack Club International at my University
  • Appointed as the First President of Hack Club NUST
  • Organizing events that revolve around latest technology trends, entrepreneurship and career guidance.
  • Leading a team of individuals that are striving to inculcate the spirit of Technology and Entreprenuership among the students
  • Organized the biggest Hackathon in NUST in collaboration with UrTasker Group of Companies.
  • Collaborated with organizations like Remoteabse, Wateen Telecom, etc to organize events in order to bridge the industry-academia gap.

    • Co-Lead

    Google Developers Student Club NUST

    August 2021 - May 2022

  • Appointed as a Technical Program Manager & Co-Lead for the DSC NUST 2021-2022 Tenure
  • Responsible for leading Technical Teams and Infuse the spirit of technology among students.
  • Spoke at multiple events to guide students regarding different technologies.
  • Increased awareness regarding different technological domains among university students through 1-1 mentorship.

    • Growth Fellow

    Venture For Pakistan

    June 2021 - October 2021

  • Selected as 1 of 40 Fellows out of a pool of 1K+ applicants for the Fellows S21 Cohort
  • Venture For Pakistan is cultivating early career talent to build Pakistan's tech ecosystem from the ground up
  • The flagship offering: the VFP Fellowship - highly competitive program that recruits top undergraduate students, puts them through rigorous training supplemented with a robust industry-focused curriculum and matches them with hands-on internship opportunities at startups
  • Fellows then receive 1:1 coaching and mentorship from industry professionals at top technology companies such as Google, Facebook, Amazon, Uber etc. This experience consists of direct coaching of how to break into tech, its various career paths and the art of packaging work experiences on to resumes and in interviews

    • GitKraken Ambassador

    GitKraken

    May 2021 - November 2021

  • Selected as one of the ambassadors of GitKraken
  • Produced content to increase awareness regarding this amazing tool for Software Developers

    • Joint Secretary (Technical + Partnerships)

    Cyber Security Club NUST

    August 2020 - July 2021

  • Appointed as Joint Secretary (Technical + Partnerships) for tenure 2020-2021.
  • Have conducted virtual workshops related to different domains and educated hundereds of students to kickstart their career
  • Have partnered up with different amazing organziations so that most students can benefit from the sessions conducted
  • Running "Techflix Community" where we encourage students to particiapte in technical events and learn skills that will help them in future

    • AI and ML Lead

    Google Developers Student Club NUST

    November 2020 -April 2021

  • Appointed as AI and ML lead of DSC NUST for tenure 2020-2021
  • Have guided students in the field of ML and help them kickstart their career in it
  • Conducted sessions regarding ML knowledge to clear doubts of students in this particular domain

    • Brand Ambassador

    021 Disrupt 2020

    November 2020

  • Selected as a Brand Ambassador for Pakistan's biggest entreprenuership and Technology conference 021 Disrupt 2020

    • Talks

    Sessions

    Guest Speaker

    The Product Mindset

    March 2023

  • Was invited as a Guest Speaker to deliver a session on the topic "Product Mindset" organized by Google Developers and 10Pearls

    • Guest Speaker

    Stepping Into Product Management

    April 2022

  • Was invited as a Guest Speaker for a session on topic "Stepping Into Product Management" organized by GDSC-FJWU.

    • Speaker

    Through the Lens of a Product

    March 2022

  • Was invited as a Speaker at SolutionFest organized by GDSC Pakistan to enlighten Students about Product Sense & Product Industry.

    • Speaker

    HacktoberFest: Git & GitHub Workshop

    October 2021

  • Was invited as a Speaker at HacktoberFest workshop on Git & GitHub organized by GDSC NUST & Hack Club NUST

    • Speaker

    Code, Repo & Deploy | Introduction to Git & GitHub

    November 2020

  • Was invited as a Speaker at Tech Talks organized by Cyber Security Club NUST, MLSA Islamabad, GDSC NUST & IEEE SEECS on the topic of Git and GitHub

    • Speaker

    Getting Started with Machine Learning

    November 2020

  • Was invited as an Speaker at workshop organized by Cyber Security Club NUST & IEEE SEECS on Getting Started with Machine Learning

    • Some of my blogs

    Blogs

    February 08, 2023

    Is Speed the Key? A Glance at the Operational Model of Q-Commerce Startups!

    March 25, 2023

    Is Q-Commerce Profitable? Diving into the Unit Economics of Q-Commerce!

    March 26, 2023

    Can Q-Commerce be Profitable Ever? Optimizing Processes to Drive Profitability 🧪

    Let's Connect

    Contact

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